Cali Packaging

Immersive, Smart Packaging, Cosmetic, Youthful, Bold

Cali™ skincare is a line of products designed to create a fun yet effect system for teenage girls. Cali™ incorporates natural ingredients that come from California landscapes to keep skin golden and youthful. The packaging includes an immersive AR component to create further interaction.

 
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Initial Sketching

Initial Sketching

Vector Sketches

Vector Sketches

Packaging Production

Packaging Production

 
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Packaging-AR.jpg
 
 

Smart Packaging

After the package is scanned the customer can use a specially created face filter to show off their golden skin and is another touchpoint for the user to interact with the brand.